eMarket script websites are based on the Aguilhão technology mashup. The assumption is that the web is one big wiki and thus lets the users who create content have total control over their own individual entries. They are thus wiki - like in their nature however pages at present are only edited by their author. Thus there are none of the content suppressive disagreements such as those encountered with MediaWiki.
The website structure of an emarket website is highly optimized towards the users content being indexed by Google and Yahoo.